K2 / LIFEMART

From 1 store to a Gulf chain
through flexible financial structure

CASE⁰¹

Lifemart — a successful retail franchise from CIS entrepreneurs. In 5 years, 389 stores opened, generating $169M in annual revenue

In March 2024, they opened their first own store in Dubai, generating $135,000 monthly revenue and great customer reviews

рROBLEM⁰²

One Dubai store shows demand but cannot justify management company overhead. Profitability requires a network

Building that network needs significant upfront capital. But investors want proof before committing to full regional rollout

Traditional business plans show only the final state. No clear path for staged investment or different investor sizes

CHALLENGE⁰³

How to raise money when store economics are excellent but group-level overhead kills profit?

SOLUTION⁰⁴

Build flexible financial model showing break-even at scale and adaptable to different investor types

PROCESS⁰⁵

Analyze unit economics across three store formats (40-230 m²) and three location types

Model management company costs indexed to network size — show economies of scale

Create dynamic revenue plan with ramp-up periods, seasonality (Ramadan, summer), and growth scenarios

Structure two investment rounds: $1.5M seed to validate with 2 stores, then $18.5M follow-on to scale to 230 stores

Build investor-ready materials showing path to $380M valuation by 2030

RESULT⁰⁶

$1.5M

seed round structured for
2 additional stores

$18.5M

follow-on scenario modelled for GCC rollout

BOA

Bank of America investment brokers engaged

CAPABILITIES & SERVICES⁰⁸

Multi-stage investment structuring

Unit economics and scalability modeling

Investment packaging and materials

International advisor coordination

Expansion economics and planning

PROJECT TEAM⁰⁷

NIKITA KELLERMANN

Investor Readiness

TIM FORREST

Retail Strategy

IGOR KRIVETSKY

Financial Modelling